Currently, food ecommerce is limited to FMCG products or cooked food/restaurant delivery in hyper local markets. There is a big gap between demand and supply for Exotic food delicacies from various regions of India. Our client’s vision was to fill this gap and to satisfy foodies’ cravings, longings and desire for consuming popular Indian and International sweets, namkeens, dry fruits, tea coffee, bakery and health products from iconic sweet shops across India with a simple click or a touch on the screen.
The client needed Elsner to make their vision in to a reality. The approach was to be defined for better web design, navigation and easy backend management to create brand value and increase the sales.
After thorough analysis of the requirement, Elsner designed and developed the E-commerce store having interfaces which is best close for foodies and enabled supply of Exotic food items from various regions of India.