Elsner Delivers Splendid

PPC Packages

Pay Per Click
PPC Monthly Spent
Initial Analysis Fees (One Time)
Monthly Maintenance Fees

PPC Advertising Networks

Google Adwords Network
Google Search Network (reach people who searches in google search bar)
Google Display Network (reach people to your industry websites, blogs, videos, etc )
Google Remarketing (reach people who visited your website previously)
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
Yahoo! Bing Network

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success
A Complete Analysis of Your PPC Advertising History
Set Initial Expectations and Specific Goals
Design and Build Proper Campaigns for Search, Display & Remarketing Network
Entire Campaign Optimization, Highly Structured and Targeted campaigns
Perform a Comprehensive Keyword Research and Selection
Build and Implement a Comprehensive Negative Keyword List
Proper Keyword Categorization, Matching Options and AdGroup Development
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
Landing Page Optimization Suggestion
Landing Page Creation/Designing*
Call To Action (CTA) Optimization Suggestion
Call To Action Creation/Designing*
Ad Scheduling and Geographical Targeting
Creative Banner Creation/Designing*
Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
Mobile Ads & Bid Optimization* (If website is mobile responsive)
Conversion Tracking & Remarketing Code Installation

Ongoing Account Management

A Dedicated Account Executive for Questions, Concerns and Ideas
Ongoing PPC Strategy Development
Continual Bid & Position Monitoring to Achieve Desired Results
Ongoing Keyword Performance Analysis, Additions & Deletions
Ongoing Competitors Tracking with Auction Analysis
Ongoing Ad Copy Analysis and Testing
Continued Conversion Tracking Analysis
Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
Competitor Tracking, Research and Benchmarking
A/B Landing Page & CTA Split Testing
Work to lower CPA (cost per acquisition)

Reporting

Fortnightly Campaign Report
Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
Conversions |Conv. Rate | Cost Per Conv.
Minimum Engagement
Small
PPC Monthly Spent
$0 – $1500
Initial Analysis Fees (One Time)
$449
Monthly Maintenance Fees
$349

PPC Advertising Networks

Google Adwords Network
y
Google Search Network (reach people who searches in google search bar)
y
Google Display Network (reach people to your industry websites, blogs, videos, etc )
y
Google Remarketing (reach people who visited your website previously)
y
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
If Applicable
Yahoo! Bing Network
N

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success
y
A Complete Analysis of Your PPC Advertising History
If Applicable
Set Initial Expectations and Specific Goals
y
Design and Build Proper Campaigns for Search, Display & Remarketing Network
y
Entire Campaign Optimization, Highly Structured and Targeted campaigns
y
Perform a Comprehensive Keyword Research and Selection
y
Build and Implement a Comprehensive Negative Keyword List
y
Proper Keyword Categorization, Matching Options and AdGroup Development
y
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
y
Landing Page Optimization Suggestion
y
Landing Page Creation/Designing*
Extra Charge
Call To Action (CTA) Optimization Suggestion
y
Call To Action Creation/Designing*
Extra Charge
Ad Scheduling and Geographical Targeting
y
Creative Banner Creation/Designing*
Extra Charge
Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
y
Mobile Ads & Bid Optimization* (If website is mobile responsive)
y
Conversion Tracking & Remarketing Code Installation
y

Ongoing Account Management

A Dedicated Account Executive for Questions, Concerns and Ideas
y
Ongoing PPC Strategy Development
y
Continual Bid & Position Monitoring to Achieve Desired Results
y
Ongoing Keyword Performance Analysis, Additions & Deletions
y
Ongoing Competitors Tracking with Auction Analysis
y
Ongoing Ad Copy Analysis and Testing
y
Continued Conversion Tracking Analysis
y
Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
y
Competitor Tracking, Research and Benchmarking
y
A/B Landing Page & CTA Split Testing
y
Work to lower CPA (cost per acquisition)
y

Reporting

Fortnightly Campaign Report
y
Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
y
Conversions |Conv. Rate | Cost Per Conv.
y
Minimum Engagement
3 Months
Medium
PPC Monthly Spent
$1500 – $4K
Initial Analysis Fees (One Time)
$449
Monthly Maintenance Fees
$549

PPC Advertising Networks

Google Adwords Network
y
Google Search Network (reach people who searches in google search bar)
y
Google Display Network (reach people to your industry websites, blogs, videos, etc )
y
Google Remarketing (reach people who visited your website previously)
y
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
If Applicable
Yahoo! Bing Network
N

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success
y
A Complete Analysis of Your PPC Advertising History
If Applicable
Set Initial Expectations and Specific Goals
y
Design and Build Proper Campaigns for Search, Display & Remarketing Network
y
Entire Campaign Optimization, Highly Structured and Targeted campaigns
y
Perform a Comprehensive Keyword Research and Selection
y
Build and Implement a Comprehensive Negative Keyword List
y
Proper Keyword Categorization, Matching Options and AdGroup Development
y
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
y
Landing Page Optimization Suggestion
y
Landing Page Creation/Designing*
Extra Charge
Call To Action (CTA) Optimization Suggestion
y
Call To Action Creation/Designing*
Extra Charge
Ad Scheduling and Geographical Targeting
y
Creative Banner Creation/Designing*
Extra Charge
Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
y
Mobile Ads & Bid Optimization* (If website is mobile responsive)
y
Conversion Tracking & Remarketing Code Installation
y

Ongoing Account Management

A Dedicated Account Executive for Questions, Concerns and Ideas
y
Ongoing PPC Strategy Development
y
Continual Bid & Position Monitoring to Achieve Desired Results
y
Ongoing Keyword Performance Analysis, Additions & Deletions
y
Ongoing Competitors Tracking with Auction Analysis
y
Ongoing Ad Copy Analysis and Testing
y
Continued Conversion Tracking Analysis
y
Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
y
Competitor Tracking, Research and Benchmarking
y
A/B Landing Page & CTA Split Testing
y
Work to lower CPA (cost per acquisition)
y

Reporting

Fortnightly Campaign Report
y
Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
y
Conversions |Conv. Rate | Cost Per Conv.
y
Minimum Engagement
3 Months
Corporate
PPC Monthly Spent
$4K – $7K
Initial Analysis Fees (One Time)
$449
Monthly Maintenance Fees
15%

PPC Advertising Networks

Google Adwords Network
y
Google Search Network (reach people who searches in google search bar)
y
Google Display Network (reach people to your industry websites, blogs, videos, etc )
y
Google Remarketing (reach people who visited your website previously)
y
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
If Applicable
Yahoo! Bing Network
N

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success
y
A Complete Analysis of Your PPC Advertising History
If Applicable
Set Initial Expectations and Specific Goals
y
Design and Build Proper Campaigns for Search, Display & Remarketing Network
y
Entire Campaign Optimization, Highly Structured and Targeted campaigns
y
Perform a Comprehensive Keyword Research and Selection
y
Build and Implement a Comprehensive Negative Keyword List
y
Proper Keyword Categorization, Matching Options and AdGroup Development
y
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
y
Landing Page Optimization Suggestion
y
Landing Page Creation/Designing*
Extra Charge
Call To Action (CTA) Optimization Suggestion
y
Call To Action Creation/Designing*
Extra Charge
Ad Scheduling and Geographical Targeting
y
Creative Banner Creation/Designing*
Extra Charge
Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
y
Mobile Ads & Bid Optimization* (If website is mobile responsive)
y
Conversion Tracking & Remarketing Code Installation
y

Ongoing Account Management

A Dedicated Account Executive for Questions, Concerns and Ideas
y
Ongoing PPC Strategy Development
y
Continual Bid & Position Monitoring to Achieve Desired Results
y
Ongoing Keyword Performance Analysis, Additions & Deletions
y
Ongoing Competitors Tracking with Auction Analysis
y
Ongoing Ad Copy Analysis and Testing
y
Continued Conversion Tracking Analysis
y
Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
y
Competitor Tracking, Research and Benchmarking
y
A/B Landing Page & CTA Split Testing
y
Work to lower CPA (cost per acquisition)
y

Reporting

Fortnightly Campaign Report
y
Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
y
Conversions |Conv. Rate | Cost Per Conv.
y
Minimum Engagement
3 Months
Enterprise
PPC Monthly Spent
$7K Above
Initial Analysis Fees (One Time)
$449
Monthly Maintenance Fees
15%

PPC Advertising Networks

Google Adwords Network
y
Google Search Network (reach people who searches in google search bar)
y
Google Display Network (reach people to your industry websites, blogs, videos, etc )
y
Google Remarketing (reach people who visited your website previously)
y
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
If Applicable
Yahoo! Bing Network
y

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success
y
A Complete Analysis of Your PPC Advertising History
If Applicable
Set Initial Expectations and Specific Goals
y
Design and Build Proper Campaigns for Search, Display & Remarketing Network
y
Entire Campaign Optimization, Highly Structured and Targeted campaigns
y
Perform a Comprehensive Keyword Research and Selection
y
Build and Implement a Comprehensive Negative Keyword List
y
Proper Keyword Categorization, Matching Options and AdGroup Development
y
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
y
Landing Page Optimization Suggestion
y
Landing Page Creation/Designing*
Extra Charge
Call To Action (CTA) Optimization Suggestion
y
Call To Action Creation/Designing*
Extra Charge
Ad Scheduling and Geographical Targeting
y
Creative Banner Creation/Designing*
Extra Charge
Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
y
Mobile Ads & Bid Optimization* (If website is mobile responsive)
y
Conversion Tracking & Remarketing Code Installation
y

Ongoing Account Management

A Dedicated Account Executive for Questions, Concerns and Ideas
y
Ongoing PPC Strategy Development
y
Continual Bid & Position Monitoring to Achieve Desired Results
y
Ongoing Keyword Performance Analysis, Additions & Deletions
y
Ongoing Competitors Tracking with Auction Analysis
y
Ongoing Ad Copy Analysis and Testing
y
Continued Conversion Tracking Analysis
y
Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
y
Competitor Tracking, Research and Benchmarking
y
A/B Landing Page & CTA Split Testing
y
Work to lower CPA (cost per acquisition)
y

Reporting

Fortnightly Campaign Report
y
Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
y
Conversions |Conv. Rate | Cost Per Conv.
y
Minimum Engagement
3 Months
Create Your Own Custom Package.