The overwhelming growth of E-commerce market has established it as the most lucrative business option for entrepreneurs as well as enterprise businesses. Going by the recent figures, ecommerce global retail sales are expected to reach $4.88 trillion by 2021, a robust 71% growth from 2018.
With so many businesses going online each day, it becomes imperative that you choose a reliable eCommerce Solution Provider Company to ensure stability and growth for your business. However, with so many options available in the market, it becomes really tough to decide on the right partner who can take care of the website development part.
You definitely do not want to jeopardize your business by making a wrong decision. Hence, it becomes imperative that you evaluate your solution provider on some key factors. Following is the set of questions that you should begin with:
- How long have they been in business?
- How varied is their customer profile?
- Do they cater to different business models?
- Can you make changes to the website without the help of your eCommerce solution provider?
- Do they offer transparent pricing?
- Do they offer after-sales support?
Once you get positive answers for all the above you should start evaluating the features they promise. Going for a turnkey solution provider is a smarter choice as it not only saves time and money but also reduces the go to market time.
Also, you get the benefit of a fully-tested system that has handled peak loads, sales and other issues in real time. This makes the system robust and reliable.
Features that make your eCommerce business a success
While checking various eCommerce solution providers for your business, you will need to filter out the reality from the claims made by them. To begin with, check if they are offering you the following features essential for starting, establishing and growing an online business,
Technology plays a significant role in the success of your business. Check the technology that will power your business. Make sure that your platform is build grounds up on an advanced technology that makes your stores fast and easy to work on even slow internet connections.
Mobile Ready Technology
This is the age of mobile commerce with mobile app development and every 4 out of 5 online order comes through the mobile channel. Make sure that your eCommerce solution provider gives you a mobile ready site that works seamlessly on all mobile devices.
Beautiful site design is a must for engaging your customers and displaying your products well. Check if you are getting beautiful themes that can be changed easily to suit your marketing requirements. Also, ensure that the site design is optimized for mobile and offers a seamless experience across devices.
Your eCommerce solution provider should not offer you a rigid software that is built on the thumb rule of one-size-fits-all. Instead, it should have room for change and allow easy customization to the back-end as well as the front-end. This will help you stay on the platform and not worry about migration as the business grows.
Your online journey can become much smoother if you get a website along with other services like logistics and payment gateways at one single vendor. Check if your solution partner can also aid you in getting pre-integrated shipping and payments. This will take away the pain f dealing with various vendors and help you focus on business growth.
Your business might not be very big in the start but as you grow you might need some enterprise features like a multi-vendor marketplace or a multi-store website. Check if your ecommerce solution provider has already got these features so you don’t have to move on to another platform provider in future.
This is the era of business beyond borders. But to cater to global audiences you need to talk to them in their language and allow them to pay in their native currency. So, check if the solution you are taking does offer the features of making a multilingual site which can accept multi-currency payments.
Even the best-planned business need effective marketing and SEO to get more organic traffic. Check whether your technology partner provides features to make SEO easier and faster. Also, you should be getting easy social media integration for effective SEO Services in Australia across various channels.
Although pricing is not the only issue, still it is one of the deciding factors in choosing your eCommerce solution provider. Check if you get affordable plans for various budgets so you can move to another plan as and when your business scales.
Support becomes crucial when you face some issues after the solution has been delivered to you. Your whole business can come to a standstill if the technology partner does not support your queries and resolve the issues. Do check that you get after sales support from your eCommerce solution provider.
Choosing the right technology partner is not something that you should do in a hurry. Now that you have a complete list of features and questions, take your time to evaluate your ecommerce solution provider on all these parameters.
Also, check if they allow you to test their system before you actually pay for their services. Evaluate the solution thoroughly and get started with your new online business.