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June 17, 2024

Top Magento SEO Practices to Boost Your Store in 2024!

Magento, SEO

Are you a Magento store owner who is looking for the best ways to increase your overall sales volume? If so, it is the high time to implement the best Magento SEO practices in 2024. You can even reach out to a reputed Magento SEO company to achieve your desired objectives. Whenever you focus on making sure that your store is optimized for search engines, it will aid in maximizing its true potential. 

Effective SEO strategies can help in boosting the visibility of your ecommerce store. It even allows you to attract more organic traffic and ultimately increase your sales. Here, we are going to discuss what the top Magento SEO practices are that helps you to stay ahead. So, make sure to read this from the start to the end, before you opt for professional Magento SEO services:

What is Magento?

Magento is an Adobe-owned ecommerce platform that is written in PHP. It is currently known as Adobe Commerce which is a sophisticated ecommerce development platform loaded with tailored and rich features. By leveraging this platform, businesses of almost all sizes can successfully build and manage their online stores. To learn further, you can opt for the best-in-class  Magento SEO services

How Does it Differ from the Other Ecommerce Platforms?

Before we start discussing about the best practices or you hire a professional Magento SEO company, let’s first have a look at the differences between Magento with other leading ecommerce platforms:

Feature / Criteria Magento Shopify WooCommerce BigCommerce Wix eCommerce
Platform Type Open-source SaaS (Software as a Service) Plugin for WordPress SaaS SaaS
Customization Highly customizable Limited customization Highly customizable (dependent on WP) Limited customization Limited customization
Hosting Self-hosted Hosted by Shopify Self-hosted (via WordPress) Hosted by BigCommerce Hosted by Wix
Ease of Use Steep learning curve Very user-friendly Moderate (depends on WordPress experience) Very user-friendly Very user-friendly
Cost Varies (free, with hosting and extension costs) Subscription-based (monthly fee) Free plugin (with hosting and premium extensions) Subscription-based (monthly fee) Subscription-based (monthly fee)
Performance Highly scalable Excellent performance and scalability Performance depends on hosting Excellent performance and scalability Good performance, less scalable
SEO Features Extensive SEO capabilities Good SEO features Excellent SEO capabilities (dependent on WP plugins) Good SEO features Basic SEO features
Security Highly secure (requires manual updates) Highly secure (managed by Shopify) Secure (depends on WordPress security measures) Highly secure (managed by BigCommerce) Basic security (managed by Wix)
Payment Gateway Options Multiple payment gateways Integrated payment solutions Multiple payment gateways Integrated payment solutions Integrated payment solutions
Multi-language Support Yes Limited (requires third-party apps) Yes (via plugins) Yes Limited (requires third-party apps)
Community Support Large, active community Strong community support Large, active community (WordPress) Strong community support Growing community support
Best For Large enterprises, complex stores Small to medium-sized businesses Small to medium-sized businesses Medium to large businesses Small businesses, beginners

What are the Top Magento SEO Best Practices that You Should Follow?

seo-concept-illustration

If you are looking forward to reap the most out of Magento, then you should strictly abide by some of the SEO best practices which includes the following:

1. Make Sure to Effectively Optimize Your Magento Website Structure

Do you know that an effectively organized website structure helps in improving the UX or user experience? Yes, that’s true! Not only that, but this step even makes it effortless for search engines to index and crawl your Magento site. However, in this regard, there are some important aspects that you should essentially take note of:

  • Coming up with a Detailed Sitemap

If you are unsure about what a sitemap is all about, then it is suggested to read this section. A sitemap is known to be a file that offers info about the videos, pages and other files that are available on your website and their relationships. 

The best thing about Magento is that it lets you come up with and manage sitemaps, especially from the admin panel. As a part of it, you should consider submitting your sitemap to Google Search Console for proper indexing of pages. You can get in touch with a reputed Magento SEO company, if you are stuck somewhere. 

  • Streamlining Navigation

You should essentially make sure that the navigation of your website is simple and user-friendly. In this regard, you should make use of clear and descriptive categories and subcategories to help users find what they are looking for quickly.

  • Optimizing URLs for Magento SEO

It is important to make use of clean, readable URLs that include relevant keywords. Avoiding the use of long strings of numbers or characters is always a good idea. For example, use example.com/category/product-name instead of example.com/index.php?id=123.

2. Focus on Boosting the Page Load Speed

Page load speed is a critical factor for both the user experience and Magento SEO. Slow-loading pages can lead to higher bounce rates and lower rankings. Here are some tips to improve your Magento store’s speed:

  • Optimizing Images for Magento SEO

Large images can significantly slow down your site. There are certain tools that you can make use of for compressing images without losing quality. With their aid, you can even ensure they are in the appropriate format (e.g., WebP for modern browsers). Whenever you hire a reputed Magento development Melbourne agency, they can provide you with top-notch assistance and help you to achieve your desired objectives. 

  • Enabling Caching

Magento provides built-in caching mechanisms. You should essentially make sure that caching is enabled to reduce server load and speed up page rendering. Enabling caching in Magento 2 can be done via the admin panel or CLI. Let’s find out how: 

  1. Using CLI

php bin/magento cache:enable

php bin/magento cache:flush

  1. Via Admin Panel

Go to System > Cache Management > Enable All

  • Minimizing CSS and JavaScript

Another key strategy that you should adopt involves reducing the number of HTTP requests. It is possible by minimizing and combining JavaScript and CSS files. Magento has built-in features to merge and minify these files. If you are facing any sorts of difficulties, all that you need is to hire magento developer who is dedicated towards offering the best solutions. 

  • Employing a CDN or Content Delivery Network

A CDN distributes your content across multiple servers around the world, reducing the distance data needs to travel to reach users. Thereby, it helps in speeding up load times. To learn more, you can hire an agency who is dedicated towards offering SEO service in Australia. 

3. Rely on the Robust SEO Features of Magento SEO

Magento comes with several built-in SEO features that you should take full advantage of:

  • Utilizing H1 Tags Effectively

It is important to make sure that every page of your Magento store contains a sole H1 tag. It typically incorporates the primary keyword for that specific page. Again, for structuring of the content, subheadings are typically employed which includes H2, H3, etc. Also, it should incorporate secondary keywords. 

  • Coming up with Compelling Meta Titles and Descriptions

One of the most important Magento SEO strategies to follow is to craft unique meta descriptions and titles. Adding these to every single page of your website is a good idea. In this regard, one thing that you should strictly refrain from doing is keyword stuffing. Instead, you should try including the keywords that are pertinent. You can opt for the best SEO services in Sydney, which will help ensure that. 

  • Adding Schema Markup for Magento SEO

Schema markup is something that helps search engines comprehend your content in an effective manner. It also plays a key role in improving your search listings, especially with rich snippets. For incorporating structured data to your Magento site, you can rely on 3rd party extensions or tools offered by this platform. In this regard, you can even hire Magento developers Sydney. 

  • Employing Canonical Tags

Canonical tags help prevent duplicate content issues by indicating the preferred version of a webpage. One can leverage Magento’s built-in canonical URL feature to manage this. In order to do this, you can get in touch with professionals who are dedicated to offering the best SEO service in Australia.

4. Don’t Miss Optimizing Your Website for Mobile

With the increasing use of mobile devices for shopping, having a mobile-friendly site is crucial. Google uses mobile-first indexing, meaning it primarily uses the mobile version of a site for indexing and ranking. Here’s how to ensure your Magento store is mobile-optimized:

  • Ensuring that Your Website Design is Responsive

You should essentially focus on checking whether your Magento theme is responsive or not. It means that it adjusts seamlessly to different screen sizes. So, this consideration enhances user experience and helps with Magento SEO. To learn more about this, you can get in touch with  professional Magento developers Sydney.

  • Focusing on Mobile Usability

You can leverage specific tools like Google’s Mobile-Friendly Test to check for mobile usability issues on your site and address any problems identified.

  • Adopting Accelerated Mobile Pages or AMP

AMP is an open-source initiative to make web pages load faster on mobile devices. Magento supports AMP. So, you should consider implementing it to improve mobile performance.

5. Make Sure to Optimize your Magento SEO

magento seo

If you have a physical store or target a specific geographical area, local SEO is essential. Here is how to optimize your Magento store for local search:

  • Adding Local Keywords for Magento SEO

You should essentially focus on incorporating local keywords into your content, meta tags, and URLs. For example, use “Buy [Product] in [City]” to attract local traffic.

  • Creating and Maintaining Your Google Business Profile

maps

You should make sure to create and optimize your Google Business Profile. In this regard, you should make sure that your business name, address, and phone number (NAP) are consistent across all listings.

  • Focusing on Attracting Customer Reviews

It is a key strategy to encourage satisfied customers to leave positive reviews on your Google Business Profile and other local directories.

Various Useful Magento SEO Tools and Plugins

Tool/Plugin Purpose Key Features
Yoast SEO SEO optimization Meta tags, XML sitemaps, breadcrumbs
MageWorx SEO Suite Comprehensive SEO suite Meta templates, canonical URLs, rich snippets
Google PageSpeed Insights Performance analysis Page speed analysis, improvement suggestions
Screaming Frog SEO audit Site crawl, broken link checker, SEO data
SEMrush SEO and marketing toolkit Keyword research, backlink analysis, competitor analysis

Wrapping Up

In conclusion, making sure your Magento store is optimized for SEO is a continuous effort that needs your attention. By following the tips mentioned in this guide, you can make your store more visible, attract more people through organic search, and ultimately increase your sales. Remember, SEO for Magento is not a one-time thing; it is about consistent improvement.

Whether you are seeking Magento SEO services or a company to help you out, these strategies will set you on the right path. Partnering with Magento developers, dedicated to offering the best SEO services in Sydney, can give you the edge you need for both local and global search visibility. Keep optimizing and stay ahead in the game!

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