By: Pankaj Sakariya

August 2, 2023

4 Pain Points of Ecommerce Customers and the Best Solutions

Do you struggle to keep your ecommerce customers satisfied? Want to ensure that they always return to your online store to purchase your products? As an e-commerce business owner, you may be well aware that meeting your customers’ expectations can be a little challenging. 

They may deal with common problems like slow loading speed, poor website navigation, etc., while they visit your website. These pain points can considerably impact your operations, ultimately leading to dissatisfied customers and lost sales. 

So, if you want to ensure your online store’s success, you should focus on finding out and addressing these pain points. Professional ecommerce website design Australia agencies could assist you in this aspect. 

In this guide, we will inform you about the pain points your ecommerce customers are most likely to deal with. Not only that, but we will also offer you the best solutions through this informative blog post. So, let’s dig in:

What are the Pain Points of Customers and Their Solutions?

1. Slow Loading Speed

One of the typical eCommerce website issues customers are most likely to encounter while online shopping is a slow loading speed. It is evident from research that there are higher chances for customers to click away from a website if it takes longer than 2 seconds for loading. 

In such a situation, your store’s sales can be significantly impacted, which causes a drop in your revenue. Visitors may choose to make purchases from your competitor’s website, which loads swiftly.

Thankfully, there is a wide range of available options that you can use to improve your website speed and increase customer satisfaction.

Below, we are going to mention some of the best tips by following which you can boost your ecommerce store’s speed:

Solution

• Implement Caching

Cache is a widely used and practical measure for enhancing load time. By having a cache on your site, you would be able to reduce the time that is taken by the browser to load a particular page. 

As the user’s device already contains the downloaded content, loading the page on subsequent visits will be much swifter. If you have a tough time implementing this solution, you can contact a reputed ecommerce website design Australia agency. 

• Optimize Images for Quick Loading

Images are considered to be the most resource-intensive parts of any site. So, it can considerably increase the load times if you overlook optimizing these for speed. 

Due to this reason, it is imperative to focus on image optimization, which typically includes resizing and compression. By doing so, you can decrease the file size without causing any impact on the quality of the image. It effectively reduces load times.

• Utilize a CDN or Content Delivery Network

A Content Delivery Network (CDN) refers to a system of interconnected servers serving and storing data from a centralized location. 

A website sends its data to users from a server closer to them. It occurs with the help of a CDN. As a result, your online store takes much less time to load. It also helps you to offer a better appeal to your visitors.

2. Lack of Product Info

Lack of adequate product information gives rise to frustration in online shoppers. The majority of the customers want to make an educated purchase. They constantly seek precise and complete product descriptions. 

So, if an online store fails to provide its prospective customers with all the required information, they become hesitant to purchase from that store. Due to this reason, if you do not want to lose sales, it is crucial to address this problem. An ecommerce website design agency can help you to deal with this issue.

There are several options by which you can deliver accurate and complete product details to the clients they seek. Check out the below-discussed tips, which will help you to add an edge to your product info:

Solution

• Offer Detailed Product Descriptions

You can aim to provide specifics on the product’s benefits, features and technical specifications through comprehensive product descriptions. It will help customers to make well-informed buying decisions. 

You should also include the materials, size and maintenance recommendations of the product in an easily readable description.

• Allow Customers to Leave Ratings and Reviews

Another important thing is to let your customers add ratings and reviews to your website. Customer feedback on the performance and quality of a product plays a key role in significantly impacting the purchase decision of your prospective customers. 

So, allowing it is always a good idea if you want to increase your sales volume. Also, based on the feedback provided by your past customers, you can effectively refine your offerings and improve your customer service. 

Also, you can choose a trusted eCommerce website development company to get their expert assistance. 

• Add Multiple Images of the Product

You should essentially make sure to add as many of the product photos as you can to your website. Try to take the picture from different angles so that your prospective customers can get better visibility on the appearance of your products. 

High-quality images taken from various angles also help them to understand their features better. You need to note that the images you use to market your product must be of the top-notch quality. 

Also, consider displaying it in different settings. You can even add product images in action or close-up.

3. Poor Website Navigation

As an e-commerce store owner, your main aim should be to make your website easy to use. Customers do not prefer visiting a store that is difficult to navigate. They have a greater tendency to abandon their shopping carts if they cannot find their preferred products in your store at any given time.

E-commerce business owners can effectively solve this problem by making their website navigation straightforward, simple and easy to understand. If you are unsure about how to do this, you can opt for the assistance of a professional WordPress development company. 

Other than that, many ways exist to address these issues and make sites easier to navigate. Let’s find out some of these effective methods in the following section:

Solution

• Provide a Search Bar for Effortless Navigation

This feature is beneficial for all those customers who have a specific query in mind but cannot locate it utilizing the website’s menu structure. By placing the search box prominently on the site, you can help customers to find out what they are searching for.

• Implement an Intuitive and Clear Navigation Menu

One of the best ways to help clients find out what they need is by adding a navigation menu that is intuitive. Make sure that the website’s navigation menu is easily accessible with labels that precisely and comprehensively convey the contents of the pages. 

Another essential thing to consider is the website’s structure should make sense with items clustered together.

• Make Use of Breadcrumbs to Display Users Where They Are on the Site

Breadcrumbs refers to a navigational aid that lets users track their present location on an interface or website. These help visitors to know exactly where they are and how they arrived on your site. 

So, it means that the new users on your website will benefit from these navigational elements mostly. They are crucial in revealing the path to various elements and pages.

4. Trouble Finding Products

People primarily involved in online shopping often face issues while tracking specific items. Customers are most likely to become frustrated and go elsewhere if they struggle to search for their desired products. It can result in dissatisfied customers and a considerable drop in your sales volume.

However, there are several ways in which you can effectively deal with this problem. Below, we have discussed some significant factors that could assist you in remodeling your search efforts to find various products. 

So, read on this before you contact a Magento development company:

Solution

• Make Use of Filters for Narrowing Down Search Results

Filters are a great tool that you can make use of for effectively refining search results. After you integrate the filter option on your page, you can allow your customers to refine their search results. 

It would help them to locate your store’s products precisely. Adding filters on your site offers it a product-specific approach to your clients.

• Implement a Search Function

Another best option would be to add a search bar to your website, which proves to be extremely helpful for your clients. Using it, they can quickly locate the products they are searching for. 

However, you need to ensure that the search bar is prominently displayed on your site so that the customers do not struggle to find this function.

• Utilize Categories and Subcategories for Easy Browsing Experience

You can use subcategories and categories to make it effortless for customers to browse your products. 

If you have dedicated categories on your site, it should accurately show all the available products. You can further subdivide the products into specific groups depending on certain characteristics like material, color and size.

Final Thoughts

Overall, satisfied customers will always promote your overall business growth by improving your sales and revenue; the key to this lies in addressing the most common pain points they face while shopping. 

You can rely on the discussed technological solutions, including CDNs, adding search bars, etc., to provide your customers with a seamless shopping experience. To get the best assistance, you can reach out to an ecommerce website design Australia company.