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Pankaj Sakariya
April 8, 2022

Importance of Digital Marketing for Dental Clinics

Dental SEO, Digital Marketing

With traditional marketing techniques, businesses and enterprises now understand the importance of a new, highly-effective, and comprehensive marketing approach. 

That is digital marketing. 

You cannot ignore digital marketing if you want to run and grow in today’s cut-throat competition era. That is the fact. 

Irrespective of the industry vertical you belong to, digital marketing can benefit your business. It is an inbound marketing approach that can reap many fruitful benefits for your business. 

Generally, digital marketing has many branches, such as search engine optimisation, pay-per-click marketing, social media marketing, content marketing, app store optimisation, email marketing, etc. 

A carefully designed and implemented digital marketing strategy does not just bring good traffic to your website and increase your revenues and profits. It also helps you create a highly creditable brand. 

In addition to that, digital marketing is also a cost-effective marketing approach compared to other traditional marketing approaches such as TV advertising, radio advertising, hoardings, and banner advertising. 

Do you need a digital marketing agency if you are a dentist? The answer is yes. Though you might have a clinic in a small city, you need a carefully designed, end-to-end digital marketing strategy to get more visits to your clinic, be an authoritative figure in the area, and skyrocket your revenues. 

This post discusses why a dentist needs a digital marketing strategy and the benefits of hiring an agency for your dental clinic or hospital. 

What is Dental SEO, and Why is it Important?

You are a dentist, not a marketing expert. If someone comes to your doorsteps and asks you to buy a digital marketing plan, you will probably laugh it off. 

You might consider why I need to pay someone money to get more customers when I am a gold medalist in my dental college? My clinic will be full of patients in just no time. 

Well, it does not happen all the time unless you are lucky. Even if you offer the best dental services in your area, you should go for digital marketing to grow your practice and attract new patients to your clinic. 

Now, let’s understand what a dental SEO or digital marketing plan is. 

Search engine optimisation is a proven digital marketing technique that brings more traffic to your website and, in turn, more leads for your business. 

Generally, you will have more visibility than your rivals when you opt for a dentist SEO plan. SEO professionals will perform various activities such as on-page and off-page optimisation, website audit, content creation & marketing, guest blogging, guest commenting, etc. 

The goal is simple. 

Making you an authoritative voice in the industry so that whenever someone wants information or services, he will turn to you. 

For example, if someone types “Best Dentists in Melbourne,” you should be on the first page of Google SERPs as no one would put effort to go to the second page. Some will not even scroll down, and if you are not in the first five results, you might miss it. As per the report, 70% of all people click on the first five ranking websites on Google. 

What do SEO professionals do? They leverage their expertise and experience to put your business on the first page of Google SERPs. When users see your page ranking there, they will click on it as they believe that Google always offers authentic information. 

It will help you draw more new patients to your website and, in turn, generate more revenues and profits.

Benefits of an SEO Strategy for Dentists

It Builds Trust and Credibility with Patients. 

As discussed earlier, people click on one of the top five websites when they search for something on Google. People believe strongly that if a website is ranking there, it is the best source of information or product, or service. 

It is like a cycle. When your website ranks higher, you will get more leads as people will start trusting you. Furthermore, as you get more leads, Google finds you a credible source of information and services and keeps pushing you to the top results. Hire the best SEO services in Australia. 

It Drives more Genuine Traffic to your Website. 

One of the best things about SEO is an inbound marketing approach. 

Hence, you will be featured when someone needs your services. They will search for you, and Google redirect them to your website. 

Hence, with an SEO approach, you will receive leads from genuinely interested individuals in your services. Even in the times of the paid campaign era, 53% of traffic to all websites comes from non-paid, organic searches. 

You will have more chances to convert those leads into customers when you have more leads. 

Rather than spending money on reaching out to patients, let patients come to you when they are looking for your services. Seems justified. 

It Offers a Superior user Experience to your Visitors. 

Do you know that Google considers user experience one of the main factors while ranking a particular website? 

If your visitors don’t have a good time on your website, they might not come back again. Not just that, even Google will come to know that you are not offering valuable services or information. What will happen? 

Apart from losing valuable prospects for your business, your website ranking will also get affected. An ideal SEO practice does not let it happen. 

SEO professionals will take care of all core web vitals that Google finds crucial such as:

  • The fast loading time of pages
  • Mobile-friendly design
  • Headings and subheadings on pages
  • Compelling, informative, and engaging content
  • Easy site navigation

When you take care of these web vitals, users will be able to find what they are looking for more easily. They will also spend more time on your web pages, indicating to Google that you are a valuable source of information. Also, they will take the actions you want them to. All works in your favour. 

It Strengthens the Credibility of your Dental Practice in the Community. 

When your patients are happy with you, they will be obliged to write reviews favouring your services. These reviews are also factors that Google considers while ranking your website. Also, users trust more when they have earned good, positive reviews. As per the study, 68% of consumers trusted businesses with good reviews. 

Also, it will strengthen your credibility in your community, and you will be taken as an authoritative voice in the industry. 

Other Digital Marketing Approaches for Dental Services 

Apart from SEO, you can also go for other digital marketing approaches such as social media marketing, PPC services Australia, or email marketing to get new customers and generate more revenues. 

Take, for example, social media marketing. 

Just do research. Search a few local businesses in your area and find out whether they are on different social media platforms or not. 

You will be astonished that most local businesses are there on social media networks such as Facebook, Twitter, Instagram, YouTube, or LinkedIn. 

What is the reason?

You cannot miss social media in today’s times as all your potential customers are on one of the social media networks. 

You need to find out which social media network they are. 

You can build strong relationships with your customers on social media networks. In addition to that, you can also interact face to face with your customers and potential prospects on social media networks. 

Furthermore, you can notify your followers about new offers, products, and other valuable information.

However, you will need a comprehensive social media marketing strategy to lure more customers to your dental clinic. 

You can share valuable content on social media networks and add value to people’s lives. 

You can do that when your business is on social media. 

Conclusion 

Digital marketing can boost your presence to a great extent. All you need is a results-driven digital marketing strategy that works in your favour. Hire the best digital marketing agency with a team of marketing enthusiasts with a proven track record and experience.

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