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Pankaj Sakariya
January 4, 2022

Laravel for eCommerce: Build Small Store Now and Scale Big Later

Laravel

The eCommerce ecosystem is introducing new trends and demands. This has been increasing stress on business owners to implement the right strategies and generate better returns. 

The core of Laravel for eCommerce has brought in better solutions for your organization. It helps to empower your eCommerce websites with its great features. 

You might need a platform that has a smooth learning curve and modern resources to make your tasks effortless. 

We will explore the platform and help you build a small store using the Laravel platform.

What is Laravel Development? 

It is a cross-platform framework that uses PHP for developing web applications. The developers get access to the large libraries and resources. This helps to minimize the coding and build robust web applications. 

Laravel has a highly functional development environment with a great user interface. It uses Object-Relational Mapping to provide simpler data access and manipulation. Let us look at some top features of Laravel for ecommerce:  

1. Website Security 

Ecommerce business has to deal with sensitive information, which needs to be managed securely. This is because customers share their account details and other information. The Laravel framework protects against SQL injection, cross-site scripting, and cross-site request forgery. 

2. Integration of Third-Party Tools 

Every ecommerce platform aims to expand its functionality at some point. Laravel gives the developers a clean API to integrate with various platforms like PayPal, Braintree, Stripe, and many more. There are various marketing and analytics tools to make your website more effective. 

3. Quick Website Testing 

The debugging and unit testing is seamless using Laravel. It gives you a choice to test the database directly, saving time and effort. 

4. Enhance Store Performance 

A faster-performing platform helps to provide a great user experience and gain better revenue. You get the choice of optimizing the performance of your ecommerce website. It supports database indexing, optimizes speed and memory usage. 

5. Maintaining Website

As Laravel Development Company follows the MVC (Model-View-Controller) model, OOP principle, and clean code structure, it is easier to maintain your website. You get to scale the website as developers have the freedom to add, modify, and customize your platform based on the market demands. 

How to Build a Small Store using Laravel Development?

The common things you need to have Laravel for ecommerce apps are:

  • A catalog section to display your products to the customers 
  • Product details page to provide relevant information
  • Checkout system to collect shipping addresses and payments. 
  • Registration page to create user accounts 
  • Account dashboard to track their information and update details if required
  • The method for the seller to add products and view orders placed 
  • The procedure to update the product information

Let us Look at Rough Requirements for your Laravel for eCommerce Websites:

1. Prerequisites 

  • The developer should have beginner to mid-level exposure to the framework
  • Experience in PHP language 
  • Knowledge of VueJS and JavaScript 
  • Must be familiar with a Bootstrap framework to ensure a smooth frontend development 
  • Should have experience in using Git 

2. Frontend Template 

You need to handle the design and frontend of the platform. This ensures that your website looks and feels customer-friendly. They need to be perfect to engage users for a longer interval. This helps to ensure that your website has a strong structure. 

3. Backend Template

This ensures to maintain website performance. It deals with the data of the users and admin. Your backend processes will decide user experience and website responses. This needs to be well-structured, organized, and easily accessible. Some major components that you must add in the admin panel are:

  • Authentication
  • Categories
  • Order Fulfillment 
  • Website pages
  • Users Roles
  • Product Management 
  • Reporting 

What are the Features you must be aware of in your Laravel for eCommerce Platform?

  • Modularity: The platform gives you access to over 20 built-in modules and libraries which enhances the performance of your application. Your module has composer dependency management to update. 
  • Routing: Laravel provides great flexibility in defining routes for your website. This helps grow and improve your performance. 
  • Query Builder: This allows you to query databases through simple chain methods. The Eloquent is ORM (Object Relational Mapper) to make it easier to handle bulk data. 
  • Template Engine: The Blade template engine helps create hierarchical layouts and blocks to manage dynamic information. 
  • Authentication: It is significant to authenticate users in web applications. Laravel provides great functionalities like registration, sending passwords, and forgetting passwords. 
  • Queues: There are queue services that make it simple to execute tasks. 
  • Configuration Management: A Laravel based application has a variety of settings for configuring your platform. This helps to improve performance and perform a standardized approach. 
  • Schema Builder: The database structure and definitions are kept in PHP code using schema builder. It also tracks the changes during migration. 
  • Email: Laravel has a mail class that helps to send emails using rich and web app attachments. 
  • Event and Command Bus: This helps to execute transmissions and commands effortlessly. 

What are the Important Sectors of Laravel for eCommerce?

1. Product Page Design 

Every organization has different physical, bundle, digital, and simple products. Laravel has a template system which is known as the blade. This supports master and partial layouts to keep the presentation code manageable and cleaner. Some features provide flexible pagination to the products. 

2. Shopping Cart Design 

This is a virtual basket that handles customer products. The shopping cart package helps present the right information to your potential customers. It is critical to keep this beautiful to provide a great user experience. 

3. Shipping Method Design 

This is a crucial part of the business if you deal with physical products. You need to define the service process and costing using the shipping methods. Laravel has a USPS package that helps validate the address, provides shipping services, and cost calculations. 

4. Integrating Payment Method 

You might want to hire Laravel Developer to integrate the best payment methods in the store. As multiple methods accept payments effortlessly, you need to ensure that your platform has the best ones. 

5. Generate Invoices 

After a successful order and payments, you need to send order invoices to the customers, a standard procedure. Luckily, this feature is already available in Laravel as Cashier Package. This generates an invoice in PDF format. 

6. Product Delivery Design 

The final step is to deliver the products to your customers. You get the choice to automate the delivery process. Many organizations will help you to fulfill these requirements. Laravel gives you an option for address validation and shipping rate calculation. 

How to Handle SEO in Laravel for ecommerce Websites?

  • Email Campaigns: You get the option to run them for product promotions, website news, user verification, and more. Laravel gives you a package for a rating system to understand your app performance. 
  • Mobile Application: This is built-in with Laravel, and it is pretty straightforward. Some APIs help to handle data for mobile devices. 
  • Ecommerce Packages: Many packages provide various implementations for your website. 
  • Website Layout: You need to follow a standard format and keep it responsive. This can be done with great navigation to gather information. 
  • Keyword research: Look at the search volume to make your content search engine friendly and easier to gain better visibility. 
  • Website Speed: This helps reduce the website abandonment rate as users expect the page to load within 3 seconds.
  • Sitemap: This is a mini-map of your website that helps the user get an overview of the website with detailed information. 
  • Google Analytics: This helps monitor your website traffic, bounce rate, and other vital information. It will help to improve your SEO strategy and achieve higher ranks. 
  • Social Media Exposure: Take the benefit of Facebook, Instagram, LinkedIn, Twitter, and more. Sharing the content helps to share your updates with the target audience. 
  • Link Building: This helps to add links from various resources. This is an important factor of Search Engine Optimization. Get backlinks from trustworthy and authoritative websites for a better reputation. 

SEO plays a huge role in bringing traffic and deciding your digital visibility. There are various strategies and techniques for Laravel for ecommerce to grow your website. 

Why should you use Laravel for eCommerce Websites?

Easier Learning Curve

If you have a proper background, it is effortless to learn Laravel. All you need is a basic understanding of Object-Oriented Programming, HTML, MySQL, and PHP concepts. 

Simple Development Process

The tasks like routing, migration, caching, authentication, and more are effortless with Laravel. The app has premade modules, which saves development efforts and time. 

Development Tools 

Laravel for ecommerce is a progressive framework with a variety of functionalities that the developers effectively use. Some modules are used to add great features to your platforms. 

Highly Scalable

The integration support, cache system, handling requirements, and more helps in scaling your platform easily. 

EndNote

Elsner believes that Laravel for ecommerce has made the journey effortless for the developers and customers. Experts say this might help to grab the right opportunity to grow sales only after adding the right features and functionalities in your store.

Reach us now, and we might make your deployment process efficient and effective with the help of the best professionals in the market.

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